Bay Area Surgical Group
Surgical Center
Bay Area Surgical Group is steadfast in its commitment to providing the most advanced, innovative, and comprehensive healthcare in a compassionate and caring environment to the communities we serve.
Vision:
Patient-Centered Care: We are dedicated to fostering a compassionate environment that meets our patients’ personal and emotional needs while delivering exceptional healthcare.
Physician Partnership: We maintain strong, collaborative relationships with our physician partners, ensuring access to the latest technologies and a skilled team of healthcare professionals. This dedication supports a culture of mutual respect and collaboration across the healthcare sector.
Investing in Excellence: We focus on attracting and retaining top talent by offering competitive compensation, extensive benefits, and a work environment that encourages teamwork and camaraderie.
Innovation at the Forefront: We commit to being leaders in healthcare technology, outfitting our facilities with the latest advancements to ensure top-quality patient care and operational efficiency.
Responsible Resource Management: We prioritize cost-effective healthcare, employing advanced technology and continuous system evaluations to ensure accountable and efficient resource management.
Giving Back to the Community: We show our commitment to the community by providing free or reduced-cost surgical services to underserved areas in Northern and Southern California.
BASM’s unwavering dedication to quality and innovation positions us as a leader in providing exceptional healthcare services to our communities.
Julia Heshemieh: President and CEO, Bay Area Surgical Management
Julia Heshemieh is an accomplished healthcare executive with a proven history of leading operational excellence and strategic growth. She has served as President and CEO of Bay Area Surgical Management since its establishment in 2003.
Under her leadership, BASM has emerged as a leading surgical care provider in the San Francisco Bay Area, expanding to 18 surgery centers and building a robust reputation among surgeons for quality and patient-centric care.
Ms. Heshemieh manages the organization’s strategic and operational aspects, including financial oversight, regulatory compliance, and business development. Her strategic vision has been critical in turning around underperforming centers and strengthening the organization’s economic health, propelling BASM to become one of the fastest-growing healthcare companies in California, known for its superior patient care and profitability.
Holding a Master’s degree in Economics from San Jose State University, Ms. Heshemieh’s commitment to continuous improvement aligns with BASM’s mission to deliver the most advanced, innovative, and compassionate healthcare.
Her leadership and BASM’s commitment to excellence have solidified the organization’s position as a leader in providing superior healthcare services to the communities it serves.